A Market Leader Without Digital Leverage
USG approached Detour at a critical point, where brand strength existed offline, but not where decisions were increasingly being made: online.
Their digital ecosystem lacked structure, consistency, and strategic direction, limiting visibility, engagement, and lead generation.
Credibility That Didn’t Translate Digitally
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Turn Digital Into a Growth Engine
Detour was engaged to transform USG’s digital presence into a structured, performance-driven ecosystem that:
From Fragmentation to Systemized Growth
We approached the transformation as a full-scale digital realignment:
- Developed a custom digital marketing strategy aligned with business goals
- Built structured content systems and communication flows
- Designed high-quality visual and motion assets for consistency and recall
- Activated multi-channel campaigns across social, search, and email
- Optimized SEO performance through keyword and competitor analysis
- Managed community engagement to strengthen brand interaction
A Measurable Shift in Performance and Perception
The transformation repositioned USG as a digitally competitive brand, with performance to match:
- +70% increase in social reach and engagement
- +50% growth in leads, conversions, and website traffic
- +300,000 monthly users across social platforms
- +30,000 monthly video views
- 18% email open rate across campaigns
From Presence to Performance
This engagement transformed USG’s digital footprint from passive to strategic, turning fragmented efforts into a cohesive system that drives visibility, engagement, and commercial impact.
A shift not just in performance, but in how the brand shows up, competes, and grows.
Beyond metrics, the brand now operates with a clear, scalable digital system that supports ongoing growth and market relevance.
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We support leadership teams in building clear brand systems, professional identities, and media assets aligned with institutional standards and long-term business objectives.