About Detour
A Detour To
The Right Route
The Right Route
Redefining Branding Through Meaningful Brand Narratives
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Completed Branding and Media Projects
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Active Regional and International Markets
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OUR STORY
Detour was founded on the belief that strong brands are built through clarity, discipline, and purpose. From the beginning, we chose to work with organizations that value long term impact, guiding them through strategic direction, identity development, and meaningful execution.
Today, Detour partners with established organizations across multiple markets, supporting growth, transformation, and repositioning. We align leadership vision with brand systems that communicate credibility, consistency, and intent at every touchpoint.
Today, Detour partners with established organizations across multiple markets, supporting growth, transformation, and repositioning. We align leadership vision with brand systems that communicate credibility, consistency, and intent at every touchpoint.
our process
A Disciplined Approach Built on Clarity
Step 01
Discovery and Alignment
We begin by understanding the organization from the inside. This includes objectives, challenges, stakeholders, and long term vision. Alignment at this stage ensures every decision that follows is grounded and intentional.
Step 02
Strategic Direction
Insights are translated into a clear brand direction. Positioning, messaging, and strategic priorities are defined to create focus, consistency, and a strong foundation for execution.
Step 03
Design and Development
Strategy is brought to life through identity systems, digital experiences, and content that reflect purpose and credibility. Every element is crafted to work together as part of a unified brand system.
Step 04
Execution and Growth
We support implementation across key touchpoints, ensuring consistency and performance. As organizations evolve, we refine and expand the brand to support long term growth and impact.
OUR TEAM
A Team Built on Expertise and Purpose
Khalid Al-Hammadi
Co-Founder & Director
Saady Hamad
Co-Founder & Chief Operating Officer (COO)
Abdullah AlKiswani
Director of Photography (DOP)
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Sahar El Tibi
Administrative Executive
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Dalia Al Lababidi
Account Manager
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Mohammed Hisham
Videographer
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Mahmoud Mahfouz
Photographer
Seddiq Felfel
Creative Video Creator
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Dima Zuhir
Copywriter
Yussuf Rashid
Graphic Designer
Faten Nasman
Creative Copywriter
OUR TEAM
A Team Built on Expertise and Purpose
Detour Middle East is a strategic branding and media partner for established B2B and B2G organizations.
We support leadership teams in building clear brand systems, professional identities, and media assets aligned with institutional standards and long-term business objectives.
We support leadership teams in building clear brand systems, professional identities, and media assets aligned with institutional standards and long-term business objectives.